HomeLifestyleThe Importance of Philanthropy in Cheryl Pistono's Business Model

The Importance of Philanthropy in Cheryl Pistono’s Business Model

Welcome to our latest blog post, where we’ll be exploring the importance of philanthropy in Cheryl Pistono’s business model. As a successful entrepreneur and CEO, Pistono has built her career on more than just profits and growth – she also prioritizes giving back to communities in need. In this post, we’ll take a closer look at how philanthropy fits into Pistono’s approach to business, why it matters for companies today, and what lessons we can all learn from her inspiring example. So let’s dive in!

Introduction to Cheryl Pistono and her Business Model

Cheryl Pistono is the founder and CEO of FreeToGive, a social enterprise that provides microloans to entrepreneurs in developing countries. Her business model is based on the principles of philanthropy, social responsibility, and sustainability.

Pistono was born and raised in the Philippines. After receiving her MBA from Harvard Business School, she worked in the banking industry for several years before moving to the United States. In 2009, she founded FreeToGive, which provides microloans to entrepreneurs in developing countries who lack access to traditional banking services.

Pistono’s business model is based on three pillars: philanthropy, social responsibility, and sustainability. Philanthropy is at the core of her business model, as all profits are reinvested into the organization so that it can provide more loans to more entrepreneurs. Social responsibility is also important to Pistono, as she ensures that all loan recipients are using their loans for legitimate businesses that will have a positive impact on their communities. Finally, sustainability is key to her business model; by providing access to capital for entrepreneurs in developing countries, she is helping them build long-term sustainable businesses that will create jobs and spur economic growth.

What is Philanthropy?

Philanthropy is the practice of giving money and time to help make life better for other people. philanthropy can take many different forms, including donating money to charities, volunteering your time to help others, or even just helping out a neighbor in need.

For Cheryl Pistono, philanthropy is an important part of her business model. She believes that by giving back to the community, she can make a difference in the lives of those around her.

Pistono’s philanthropic efforts include supporting local schools and organizations that provide services to children and families in need. She also volunteers her time to mentor young entrepreneurs and help them develop their businesses.

Pistono’s commitment to philanthropy has helped her build strong relationships with her customers and employees. By giving back to the community, she has shown that she cares about more than just making a profit. This has helped her create a loyal customer base and attract top talent to her company.

Benefits of Incorporating Philanthropy into Business Models

Cheryl Pistono, CEO and founder of the women’s health and wellness company Sollum, believes that philanthropy should be a key component of any business model.

“I think it’s critical for businesses to give back,” she says. “It’s not only the right thing to do, but it also makes good business sense.”

There are many benefits to incorporating philanthropy into your business model. For one, it can help you attract and retain top talent. Employees want to work for companies that are doing good in the world and making a positive impact.

Philanthropy can also help you build strong relationships with customers and clients. People want to do business with companies that care about more than just making money. They want to know that their dollars are going toward a good cause.

Finally, giving back can simply make you feel good. When you’re focused on making a difference in the world, it’s easy to forget about the bottom line. But at the end of the day, helping others is its own reward.


It is clear that philanthropy plays a large part in Cheryl Pistono’s business model and the success of her companies. Her commitment to giving back has been an inspiration to many, showing how businesses can make a real impact on society. From helping local communities affected by natural disasters, to providing aid for animal rights initiatives and investing in sustainable projects, it is evident that philanthropy must be at the heart of any successful business plan. By embracing this concept, we can all contribute towards creating a more equitable world for everyone.




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